Business
The Business of Events
The craft behind the craft. Positioning, pricing, contracts, and the client relationships that turn one event into a studio.
All classes
5 lessons 96 min total Advanced Certificate on completion
CU
Instructor
Claudine Uwase
Studio & Business Director
What you'll learn
- Position your studio for the clients you want
- Price for profit and prestige
- Use contracts that protect both sides
- Build a referral engine that fills your calendar
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Curriculum
Positioning Your Studio
Lesson 1 · 22 minFree previewWhat you are known for, and how to say it in one sentence.
Video lesson available to enrolled students
Pricing for Profit & Prestige
Lesson 2 · 20 minValue-based pricing without alienating the market.
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Client Contracts That Protect
Lesson 3 · 18 minThe clauses that save relationships when things get hard.
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Marketing & Portfolios
Lesson 4 · 20 minLetting the work sell itself, and where to show it.
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Building a Referral Engine
Lesson 5 · 16 minThe system that turns one great event into the next three.
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