The art and strategy of events
An online school for event planners. Real classes, taught by working curators, designers, and producers — with practical tools and a signed certificate when you complete a class.
Event planning is not one craft. It is five, held in one hand.
The Masterclass walks the full arc — from the first conversation with a client to the last guest leaving the room. Each discipline is taught by practitioners who have produced real events across Burundi, Rwanda, and East Africa.
Conception
Reading the client, the occasion, and the culture — then shaping a single, clear idea before anything is bought or built.
Design
Translating the idea into light, texture, florals, and flow. The visual and sensory language of the moment.
Logistics
Budgets, vendors, venues, and timelines. The invisible scaffolding that lets the beauty land on time.
Execution
Leading the crew on the live day — call sheets, comms, and calm decisions when the plan meets reality.
Storytelling
Every event is a narrative. We teach you to compose moments people remember and retell.
A clear path from curiosity to certificate.
Subscribe
Enroll in a single class or the full program. Learn at your own pace, from anywhere in the region.
Watch
Stream video lessons led by working event curators, designers, and producers.
Practice
Each class ships with practical tools — run-of-show templates, budget sheets, and styling guides.
Get Certified
Complete every lesson to unlock a signed Malu & Malu certificate of completion.
Taught by the people who do the work.
Ishimwe Amose Marvine
Ishimwe founded Malu & Malu to bring a curator's eye to East African gatherings — from corporate summits in Kigali to intimate celebrations in Bujumbura. She has produced and styled events across the region and now mentors the next generation of planners through The Masterclass.
Aline Keza
Aline leads the visual language of every Malu & Malu room — florals, tablescapes, and the color stories rooted in East African palettes.
David Niyonzima
David runs the live day. Timelines, crews, vendors, and the calm that keeps a complex event on its rails.
Claudine Uwase
Claudine teaches the business behind the art — positioning, pricing, contracts, and the client relationships that sustain a studio.
A curriculum built from real events.
The Business of Events
- —Position your studio for the clients you want
- —Price for profit and prestige
- —Use contracts that protect both sides
Logistics & Execution Under Pressure
- —Map a critical path and protect it
- —Plan for risk before the live day
- —Lead a crew with clear call sheets
Designing the Moment
- —Compose light, texture, and mood for any space
- —Build florals as architecture, not decoration
- —Style tablescapes that photograph and feel right
Foundations of Event Curation
- —Read any client and occasion to find the core idea
- —Turn a brief into a workable concept
- —Build a budget that protects the vision
A credential, signed.
Complete every lesson in a class and you receive a signed certificate of completion from Malu & Malu — a record of the craft you have studied and the discipline you now hold.
Every space holds a story
waiting to be staged.
Tell us the moment you want to create. We'll translate it into geometry, light, and intention — then bring it to life with the discipline of an atelier and the warmth of a host.